Brand Activation Department     January 2015 - May 2015

Pitch Team                                        March 2015 - May 2015

 

My capstone course at Ithaca College transforms the class into an advertising agency in order to compete in the American Advertising Federation's National Student Advertising Competition. The class broke up into different departments (Account Planning, Brand Activation, Creative, Media) to create a campaign for the assigned client, Pizza Hut, with the goal to increase digital sales.

 

As a member of the Brand Activation team, I conceptualized and developed various stunts, promotions, and digital enhancements for Pizza Hut's Digital Ordering Experience. 

 

I was later selected to be one of five presenters to develop and deliver a 20 minute pitch for our campaign to the competition judges in New York City, where we placed fourth out of fourteen teams.

 

Our plans book can be viewed here, in my portfolio!