CAMPAIGNS, EVENTS, AND PROPOSALS
PIZZA HUT DIGITAL ORDERING
For the National Student Advertising Competition, my capstone course at Ithaca College, Ad Lab, became a miniature ad agency to develop a campaign to convert Pizza Hut customers to their digital ordering platforms.
Within the agency, I was a member of the Brand Activation department, as well as one of the five members of the pitch team who presented this campaign to a panel of judges in New York City.
SENIOR WEEK 2014
This series of 7 events over the course of 4 days was the culmination of my work as a Junior Co-Chair. In addition to planning and executing each event, I also led a full marketing campaign to both raise awareness of the events and drive seniors to purchase a Senior Week pass.
MAN'S BEST FRIEND CAMPAIGN FOR EAT SEE HEAR
For my Ad Copy and Art Direction course, my partner and I produced three print ads and a fouth, guerilla, execution, which involves staff and interns distibuting promotional Eat See Hear bandanas at the entrance of select events.
THE NEXT ADVENTURE CAMPAIGN FOR SAMSONITE
For my Ad Copy and Art Direction course, my partner and I produced three print ads and a fourth, social media-based, execution for the luggage brand Samsonite.
NON-PROFIT MARKETING PLAN FOR CAMP GOOD DAYS
For my Social and Non-Profit Marketing course, my team developed a marketing plan for Camp Good Days, a camp located in upstate New York for cancer patients, survivors, as well as their families and friends.
Creative for this project was generated by Jenn Burgess. Tactics, analyses, and goals were all collaborative efforts between all four members.