UnexpectedPhilanthropicMarketingFIT

Joel McHale utilizes his unique brand of witty sarcasm to team up with FitBit to donate "the calories" burned by FitBit users to fight hunger in the U.S. FitBit also couldn't have timed the release of the campaign better- coinciding with the time the "resolutioners" tend to begin leaking out of the gym. Those factors combined with the seemingly passive nature of the campaign lead me to think that this campaign will definately be one to keep an eye on.